Wen's Journey Deck

Wen’s was founded in 2018 April and officially incorporated in 2019 April.
The founder, Su Wen came from a traditional business heritage in managing fisheries since the 1960s. Her family has ever since been importing ocean harvest into Singapore. Nothing escapes her delicate nose and tongue trained from young and she accepts only the freshest and highest quality of Fresh Seafood that is being used produce Wen's Seafood Powder. 
 Senayang Island, Kepulauan Riau

What is Wen’s Whitebait Powder?
Food powder is not commonly consumed, in around the world, including Singapore. Determined to penetrate the market, Wen’s started with focused selling with only ONE Single SKU — Wen’s Whitebait Powder.

Wen's Whitebait Powder is a fish supplement made from fresh herring. Whitebait is a great source of docosahexaenoic acid (DHA), Omega-3 fatty acids, calcium and protein — all of which are important components for pregnant mums and growing babies.

Rich in phosphorus, it is also excellent nutrition for babies in the early stages of childhood. Additionally, it contains the antioxidant selenium which prevents heart disease.


Why Wen’s Whitebait Powder?

DHA, or docosahexaenoic acid, is an omega-3 fatty acid is a key nutrient during infancy and early childhood because it helps support brain and eye development.

One serving size of Wen’s Whitebait Powder contains 40.2mg of DHA; which is equivalent to DHA found in 15 scoops of milk powder* (*depending on the brand).



Finesse in Quality Assurance Well, we are proud to be fishermen. Our quality control starts at the very beginning during the fishing process. The ability to have control right from the very beginning is crucial in maintaining consistency and quality. This ensures only the best is brought forward to our customers.

Strong Supply Chain Management The importance of supply management is crucial to any businesses. Regardless of seasons, our 230 farms in different waters of Riau, empowers us to maintain an endless supply even through the low breeding seasons of the fish.

Not A Salt Replacement Different usage from other brands, our seafood powder is not a salt replacement, as it contains no added salt/sugar/preservative. However, it does give a little boost to the taste with its mild ocean savour.



More into Product Line

While Wen’s Whitebait Powder has been well loved by mummies, more SKUs are now available under Wen’s.

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We love sharing ideas with other businesses so that we can grow and learn from each other.

Therefore, we take every working opportunity with you with utmost regards, and we are be more than happy to share what we have in mind and what we could work out together.


Swim with us,
Goh Su Wen

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