International Women's Day HashTag Challenge

𝐖𝐞𝐧’𝐬 𝐈𝐖𝐃 𝟐𝟎𝟏𝟗 𝐇𝐚𝐬𝐡𝐓𝐚𝐠 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 💖WIN 6 months supply of Wen’s Whitebait Powder!💖 - Take a picture of the BalanceforBetter pose - Share it with Hashtag #iwd2019wens - Follow our page @wenswhitebaitpowder - Tag as many Powerful Women (one tag per comment) Did you know? - The first International Women's Day occurred in 1911, supported by over one million people. International Women's Day is a global day celebrating the social, economic, cultural and political achievements of women - while also marking a call to action for accelerating gender balance. So put your hands out and STRIKE THE #BalanceforBetter POSE and make International Women's Day YOUR day - and do what you can to truly make a positive difference for women everywhere. #BalanceForBetter #IWD2019 #Wenswhitebaitpowder #IWD2019WENS #IWD *Contest ends on 15 Mar 2019, 23:59 *Open to Singapore residence only

Baby World Jan 2019

A Great Crowd at Baby World 2019! Thanks to all mummies in trusting our product!

Sample Our Ungrinded Whitebait !

Hey Mummies, Sample our Ungrinded Whitebait this Friday - Sunday (12-14 October 2018) at MummysMarket Babyfair @ Singapore Expo. Taste our undefeated quality for yourself before you buy! We know what you are eating. Therefore we only give you and your family the best! See ya!

An Industry Analysis on Whitebait VS Anchovies (Ikan Bilis)

What is Whitebait?

Whitebait is a collective term for the immature juvenile fish. Whitebait are not a species of fish but the immature fry of many species, depending on where they are caught. They can be an inch long and consists of immature herring, sprat, sardines, mackerel, bass and many others. As they are juvenile, Whitebait is usually seasonal and are high in prices.

Transportation and keeping Whitebait fresh

Because of their size and oil content, they do not transport well as they are highly perishable (Decay or decompose quickly). Being almost impossible to transport Whitebait with the same methods as how bigger fishes are transported, Whitebait goes through a process similar to Anchovies (Ikan Bilis). They are either Salted or/and Sundried to control bacteria growth. Time is critical for the preservation and so processing must begin shortly after the fish are caught. They are cleaned and washed in salt brine, then allowed to dry. "The salting must begin as soon as possible after the boats reach shore, and not more than 12 hours from the time the fish were caught," said Simone Bava, professor of Marine Fishing Biology. Preservation in salt uses a time-honored technique. Without the process, Whitebait will eventually break down and become mushy, therefore fresh Whitebait and Anchovies (Ikan Bilis) are rarely available. However, you can consume them fresh in areas near to their habitat. In Japan, Whitebait that was not sold or boiled raw immediately after their arrival at the harbour would be first steamed then sun-dried before further process. Such process includes further oven-drying them and pressing into thin sheets.

Whitebait VS Anchovies (Ikan Bilis)

In Asian context, Whitebait is considered a premium compared to Anchovies (Ikan Bilis) due to its seasonal catch. Whitebait also has a higher nutrition value as compared to Anchovies (Ikan Bilis). As Whitebait are juvenile fishes, they are small. They can be consumed with their head and bones, which packs lots of calcium and phosphorus. Unlike Anchovies (Ikan Bilis) which are larger, they are usually prepared by removing the head and bones which results in much lost in calcium. At Wen’s, Whitebait are caught fresh at our fisheries then hand selected and salted within the first few hours. We then desalt the Whitebait by boiling and rinsing them multiple times. The desalting process is one of the most important elements in determining the level of sodium that is left in the fishes, and our laboratory results shows a bare minimum of sodium content. After, we sundry the Whitebait to perfection and pack them to be ready for transportation. We transport our dried Whitebait by sea into Singapore, pick them up at the docks and immediately into our kitchen for baking and grinding.  Well, The Real Magic is, all the processes are done within 3 days after our Whitebait is harvested. That's how we guarantee that every batch of Wen's Whitebait Powder​ is a fresh batch caught within the week! Findings of Whitebait VS Anchovies in Nutritional Value can be observed below:


We Are Now Known As Wen's

As of August 2018, we are known as Wen's ! and our product is relabelled as Wen's Whitebait Powder.

WEN'S WILL BE AT Baby Market - Biggest Baby Fair in Southeast Asia

Check us out from 12 - 14 October 2018 at Baby Market for exclusive Pre-order and great deals!

Go to Baby Market Facebook Page


We had a crazy weekend, and we were almost sold out again! We hope you loved our exclusive deals! Thanks to everyone that we made it again! We hope to see you soon, in the upcoming October Baby Fair!

Baby Land Exibition and Fair 10 - 12 Aug 2018

Wen's Whitebait Powder will be at the Baby Land Exhibition and Fair from the 10 - 12 August 2018 at Suntec City, Level 4, Booth B25. See you there for our exclusive deals!

Find Wen's Team appearing more often in both private / public events. Thank you to both event organizers that Wen's is able to part of MAY 2018 BABY BASH and CELEBRATING THE INTERNATIONAL BREAST FEEDING week.

International Breast Feeding Week 2018

Babies-by-the-Park Fund Raising Campaign

It is a WRAP! Thank you Babies By-The-Park for having us for such a meaningful event...We are so happy to be able to give back to the Society ♥️♥️

Wrapping up Baby World - Mummy's market

It's our first baby fair and its been a tough one. Although being new in the market, we were all sold out! We would like to thank everyone for giving us the opportunity to let you have a first on our food tasting. This event has been the most important to us, as we want you to smell and taste the difference of our quality. If you are a picky fish person, you would get it right away. Many questions were thrown to us, we were never to shy to explain and it has also allowed us to educate parents on how we farm and process our fishes. We are very grateful to all Mummies and Daddies for your support! We will be back @ the next Mummy's Market! Hope to see everyone soon!

We will be at Baby World

Wen's Anchovies Powder will be at Mummy's Market - Baby World this 6-8 July 2018. Do visit us at Singapore Expo for an Exclusive Baby World Offer!

Go to Baby World Fair Webpage

Hey Everyone! In trial of our latest edition of product line, we will be giving away 30 samples of Wen’s Mushroom Powder to our existing customers, in exchange for your feedback and comments.  If you are our existing customer and want to try and contribute to our trial product, do comment on our Facebook Page “GIMME MUSHROOM!”. All you need to do after trying, is fill in a Google form to give us your comments. You will also receive a 10% discount Promo Code off any purchase below $60 that is valid till 30th September 2018. *** Samples are only valid for the first 30 existing customers who comment on our Facebook Page ***

New Product Line Trial

Go to Wen's Anchovies Powder Facebook Page
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